Juice manufacturer Trade Winds Citrus Limited’s purchase of the assets of Jamaica Beverage in October last year is ‘paying off’ with the Bog Walk, St Catherine-based company having further expanded into the fresh and flavoured milk market once dominated by Jamaica Beverage.
Having acquired all the assets of Jamaica Beverages, including the complete factory complex in Bog Walk along with all the surrounding lands and buildings, as well as its popular Dairy Farmers brand, Trade Winds has been leveraging these assets in expanding into the fresh and flavoured milk market.
Trade Winds Citrus acquired these assets as a strategic investment to fast-track its entry into the milk industry, which allowed them to launch two new products, Tru-Milk and Tru-Moo in March 2021.
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