Trade Winds Citrus Limited has further expanded its product line to include two additional milk beverages: Tru-Milk and Tru-Moo. These follow the introduction of TruSHAKE and Tru-Almond in November 2020, which saw the company utilising a brand new manufacturing line valued at US$3 million.

The launch of Tru-Milk and Tru-Moo took place in March 2021 as a continuation to Trade Winds’ strategy to revolutionise the nutrition and plant-based milk beverage markets.

Marketing Manager Lauren Mahfood said, “The feedback on the new dairy products has been exceptional, with positive reviews on flavour and affordability. As newcomers to this industry, consumers have welcomed the opportunity to support Jamaican-made products and we look forward to maintaining their interest with new flavours and packaging options on an ongoing basis.”

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