Jamaican brands Tru-Juice, Walkerswood and Ping’s have expanded their presence in the United Kingdom(UK) food and grocery market as their products are now on the shelves at the European country’s fourth-largest supermarket chain, Morrisons.
The 500-store chain has partnered with distribution company Dees Caribbean Imports to bring the products to its 11 million customers who shop at the stores each week.
Dees has been working with Jamaica’s export and investment promotions agency, Jampro, to bring iconic brands to the UK for 10 years, and it is anticipated that this recent achievement will promote further diversity in the range of Jamaican products available in that country.
Alexander Douglas, managing director of Dees Caribbean Imports, said: “We believe that securing new listings for these Jamaican products with Morrisons will encourage other supermarkets to widen their portfolio of Jamaican food and drinks. The brands are known for their quality and wonderful flavour, so they are excellent representations of what Jamaica has to offer Morrisons is the first to embrace Tru-Juice drinks and Ping’s Jamaican vinegar, and we believe their success will have a ripple effect that will influence other supermarkets to list those and other Jamaican products.”
Anthony Easton, foods manager at Morrisons, said there is an increase in demand for Jamaican food which influenced the chain’s decision to add the three brands to its outlets.
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