About Us

Tru-Juice Premium Quality Juices are produced and packaged by Trade Winds Citrus Limited in Bog Walk, St. Catherine, Jamaica.

The Tru-Juice Premium Quality Juice Brand was launched 15 years ago as the first 100% freshly squeezed Orange Juice on the Jamaican market. Our 100% Pure Not From Concentrate (NFC) Orange Juice is only available when oranges are in season which is from January to June each year. For the remainder of the year, Orange Juice must be produced From Concentrate. The oranges that go into Tru-Juice are obtained locally from our 3,000 acres citrus farm as well as from small farmers throughout the island. There is a misconception in Jamaica that, From Concentrate Juice is not 100% Orange Juice but this is not so.

In every citrus producing country of the world, there is a defined citrus cropping period that does not last all year so the process of concentrating orange and other juices for storage and later usage was developed. In making Tru-Juice concentrate, the juice from premium quality oranges is put through a heating process that evaporates off the majority of the naturally occurring water thereby producing a thick (concentrated) juice that is stored frozen in drums for later use. Therefore, our Orange Juice year round is 100% Pure Jamaican Orange Juice with no sugar added nor additives.

Over time, we have added many other premium juices to our Tru-Juice line of products. We now have sixteen (16) different juices: 100% No Sugar Added Orange Juice, 100% No Sugar Added Apple, 100% No Sugar Added Tropical Fruit Punch, 100% No Sugar Added Ortanique, 100% No Sugar Added Cherry Cranberry Juice, 100% no sugar added Pineapple, 100% no sugar added Vitalizer(vegetable roots juice), Tropical Fruit Punch, Pineapple, Orange-Pineapple, Guava Pineapple, Mango-Orange Pineapple, Mango Carrot Juice, Cherry Juice, June plum(Golden Apple) and Sorrel with ginger (seasonal October to January).

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